The New York Times: “No tiene sentido el negocio hiperlocal”

times-locals

The New York Times ha decidido abandonar su participación en los dos proyectos de Periodismo hiperlocal. La razón: “The New York Times, backing away from The Local, says it doesn’t make sense to pay its staff to be in the hyperlocal business”.

En este post se explican las cinco lecciones que ha aprendido The New York Times después de tres años del experimento de Periodismo Hiperlocal:

1. It just doesn’t make sense for big media companies to pay their staffs to go hyperlocal.

2. Hard-hitting hyperlocal coverage benefits from some professional journalism.

3. Create a platform that makes it easy for people to participate in diverse ways.

4. Understand the power of email.

5. Don’t abandon experiments in “innovation land.”

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